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Kit Kat (stylised as KitKat in various countries) is a chocolate-covered wafer bar confection created by Rowntree's of York, United Kingdom.It is produced globally by Nestlé (which acquired Rowntree's in 1988), except in the United States, where it is made under licence by the H. B. Reese Candy Company, a division of the Hershey Company (an agreement Rowntree's first made with Hershey in 1970).
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A new slogan was born "Have a Break, Have a Kit Kat". The story of Kit Kat's slogan "Have a Break" have a chief thinker: Donald Gilles at the JWT London advertising agency in May 1957. The term "Break" has a double meaning that suited it perfectly to the product. "Break" to break (alluding to the characteristic sound when you.
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The Kit Kat's distinctive 'snappable' shape was also likely a consideration: 'Have a break, have a Kit-Kat' was born. First seen in a print ad in 1958, the slogan was soon making its way into TV campaigns and the nation's psyche.
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Take a seat, take some time off from your busy schedule, and have a KitKat - the advertisement quoted. Image source: trendhunter.com. 4. Take A Break. The brand refined its slogan by asking its customers to take a break in a vacation style. The campaign shows red banners that have the slogan printed on them.
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Since 1957, Kit Kat (which Nestlé prefers to write as KITKAT in a single word, all-caps style) has used the "have a break, have a Kit Kat" slogan, created by agency J. Walter Thompson London.
This represents slogan. "Have a break, have a kit kat" is the slogan of
The first use of the tagline 'Have a Break. Have a Kit Kat', written by the agency's Donald Gilles, can be traced to May 1957. A year later it was used on the first television spots for the brand and ever since has been a staple of campaigns for the chocolate bar. Initially the line reflected the welcome 11am tea break - 'elevenses.
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Since 1957, Kit Kat (which Nestlé prefers to write as KITKAT in a single word, all-caps style) has used the "have a break, have a Kit Kat" slogan, created by agency J. Walter Thompson London.
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After 1947, the ban on using milk chocolate was lifted and Rowntree's brought back the original Kit Kat Bar recipe. The iconic Kit Kat slogan. In 1957, Donald Giles, who was the executive of JWT London was hired by Rowntree's to create an advertisement. Giles would come up with the iconic Kit Kat Bar slogan that is still used today.
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J Walter Thompson is to create a television campaign for Nestlé Rowntree's Kit Kat, killing off the brand's 47-year-old 'Have a break, have a Kit Kat' slogan. The brand's new strapline, as of next month, will be 'Make the most of your break'. Show Comments.
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A Break for Have a Break (2020) 'Have a break, have a KitKat' was introduced in 1957 in London by Donald Gilles, an employee at JWT London advertising agency. KitKat's slogan invites people to give themselves a sweet break with KitKat bars. The marketing strategy of KitKat focuses on the use of a consistent tagline, the promotion of diverse.
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Fun Fact: With around 540 KIT KAT fingers consumed every second worldwide and 17.6 billion fingers sold every year, KIT KAT got featured in the Guinness Book of Records in March 2010. 2. The introduction and growth of the tagline 'Have a Break, Have a KitKat'. Over the years, the brand and the advertising agencies using the slogan could.
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But the most famous slogan, the oldest such slogan, which has been unchanged since it was launched, is undoubtedly "Have A Break, Have A Kit Kat" by Kit Kat! Donald Gilles, an advertising executive in the well-known agency JWT in London, coined the "Have a Break, Have a Kit Kat" slogan in 1957. It was first aired on television in a UK.
Creative Classic Is ‘Have a break, have a Kit Kat' the best strapline
Kit Kats come in a variety of flavors, including milk, white, and dark chocolate. This chocolate candy was first touted as "the biggest little meal" and "the perfect companion to a cup of tea". When they were first introduced in the 1930s. Kit Kat was marketed as a helpful wartime snack during WWII. With the slogan "what active people.
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Kit Kat's worldwide tagline "Have a break…Have a Kit Kat" and the well-known U.S. jingle that demands "Gimme a break…break me off a piece of that Kit Kat bar" are meant to get people.
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Rowntree's started exporting it to former British colonies. Its slogan, invented in the late 1950s, endures today: "Have a break, have a KitKat.". When KitKat arrived in Japan in the 1970s.
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Dive Brief: KitKat has launched an international campaign inviting fans to create a new slogan for the iconic snack, according to a press release emailed to Marketing Dive. The campaign comes as the brand celebrates its 85th anniversary. The brand will use #ABreakForHaveABreak across its social media channels and search for the best alternative.